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David McPherson

Sales & Executive Coach

Vice President of Customer Value, Observe Inc (ex-BMC Software)

About

Experienced Vice President who has had the opportunity to live and work in both EMEA and North America working for large and small software companies. Throughout my career, I've successfully built and transformed global (200+) technical GTM teams, who are driven by their passion for delivering valuable outcomes to our customers. This experience and success also enabled me to become a GTM advisor for early-stage companies and their visionary founders and opened the door to delivering Executive Coaching and Mentoring. When not working, I can be found cycling the local hills to the west of Toronto in Canada, keeping fit with my wife and two sons, teaching coding and Lego robotics to grades 4-8 and following my teams in Football, F1 and Rugby.

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