Mento policy
Mento Anti-Spam Policy
Last updated: September 9th, 2026
Policy rationale
Mento is a leadership coaching company. We email people for a handful of genuinely different reasons: to run a member's coaching program, to invite a people leader to a dinner with their peers, to follow up on a conversation someone started with us, and to introduce ourselves to senior people we think would find our work useful.
The questions that matter are whether an email is truthful about who sent it and why, whether it is relevant to the person receiving it, and whether it is easy to leave. An email that fails those tests is spam even when it is technically legal, and we do not want to send it.
This policy states what we will not do, what we will do, and because a policy that only lists prohibitions tells you nothing about how a real business operates, we list what is expressly permitted here.
It applies to every email sent by Mento Inc. and anyone acting on our behalf.
We do not allow
Sending without a way out
- Sending any commercial or promotional email without a working, clearly visible unsubscribe option.
- Continuing to email an address after that person has opted out.
- Treating an opt-out as channel-specific. Someone who leaves one list has left all of them.
- Re-adding an unsubscribed address to a new list, segment, campaign, or sequence.
Misrepresenting who we are
- Falsified, forged, or obscured headers, From names, sending domains, or reply-to addresses.
- Subject lines that misrepresent what the email contains.
- Misrepresenting our legal identity or physical postal address.
Deceiving the recipient or the systems that protect them
- Cloaked, obfuscated, or misdirected links — any link whose visible destination differs from where it actually goes.
- Hidden text, invisible characters, image-only bodies, or deliberate misspellings used to slip past filtering.
- Sending from infrastructure configured to make attribution to Mento difficult.
Acquiring addresses badly
- Guessing addresses from name-and-domain patterns and sending to them unverified.
- Sending to an enrichment result we have not verified.
Sending past the point of welcome
- Continuing to mail an address after one hard bounce.
- Volume, cadence, or automation without a named person at Mento accountable for it.
Notwithstanding the above, we do not prohibit
The following are expressly permitted under this policy, and we do them. Each is subject to every commitment in the section that follows — identification, a postal address, and a working opt-out; without exception.
- Invitations to free community events. Our HR and People leadership dinners, roundtables, and peer sessions are free and not conditioned on buying anything. We invite people who have never heard from us.
- A first email to someone we have not met. We say plainly that it is a first contact, why we are writing to them specifically, and how to stop.
- Follow-up with people who have engaged. Anyone who registered for an event, attended one, replied, filled in a form, downloaded something, or asked us a question.
- Product and service notifications. Scheduling, matching, reminders, session summaries, renewals, account and security notices. Peer input a member asked for. Transactional, not marketing, these carry no marketing unsubscribe, but anyone can leave the service that generates them.
- Recruiting outreach. About working at Mento, or coaching with us.
- Content people asked for. Newsletters, research, and writing sent to subscribers.
What every email from us carries
- A real sender. Accurate headers, an honest From name and address, and a reply-to that reaches a person.
- A subject line that describes the email.
- A reason. If it is not obvious why you are hearing from us, we say so.
- A way to opt out of communication or unsubscribe. In every commercial email, every time — including mail that is written to read as one-to-one, and including mail sent through a sales tool rather than a marketing platform.
- A suppression that means something. An email opt-out applies across every list and system we send from, and if someone asks us to stop entirely we honor that everywhere. Always well inside the ten business days US law allows, usually immediately.
How to stop hearing from us
Any of these works, and all of them are permanent:
- Use the unsubscribe link or “No Thanks” reply in any email we have sent you.
- Email unsubscribe@mento.co from the address you want removed.
- Reply to any email and tell us. A person reads it.
We do not ask why, and we do not send a “we're sorry to see you go” follow-up sequence.
How to report a problem
If you received something from us that you believe violates this policy, or that you believe misrepresents Mento, please tell us at concierge@mento.co and include the full message headers if you can. We investigate every report, we tell you what we found, and where we got it wrong we say so and fix the practice, not just the individual address.
We would rather hear from you than have you press the spam button, but we understand entirely if you do.
Contact
Mento Technologies Inc
580 5th Ave Ste 820
New York, NY 10036 US
General: concierge@mento.co · Unsubscribe: unsubscribe@mento.co
Where the law is stricter than this policy
US law (CAN-SPAM) permits commercial email to a recipient who has not consented in advance, so long as it is honest, identified, and easy to leave. Much of what is described above operates on that basis.
Other jurisdictions require consent before the first message rather than an opt-out after it — including Canada (CASL) and the EU, EEA, and UK (GDPR and PECR). Where a recipient is covered by one of those regimes, we hold ourselves to the stricter standard that applies to them, and we do not rely on this policy as permission to email them without a lawful basis. Mento operates events and outreach outside the US, and this distinction is a real operating constraint for us, not a disclaimer.
